Everything I Know about Marketing I Learned From Google
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Book Description : Want Market Share? Google It! ldquo;Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution itrsquo;s leading will affect everyone in media and marketing.rdquo; mdash;Brian Morrissey, Digital Editor, Adweek ldquo;An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.rdquo; mdash;Rishad Tobaccowala , Chief Strategy Innovation Officer, Vivaki About the Book You know yoursquo;ve hit it big when your name becomes a verbmdash;and no one knows that better than Google. In just over 10 years, Google has become the worldrsquo;s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesnrsquo;t do a lot of what has traditionally been viewed as marketing. But in todayrsquo;s digital world, marketing has taken new shapemdash;and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Googlersquo;s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Googlersquo;s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Donrsquo;t Interrupt: Join the conversationmdash; but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ldquo;organize the worldrsquo;s information,rdquo; Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organizationrsquo;s marketingmdash;and engage more customers than ever.